Where Vision Finds Its Orbit.
Brand, web, search, social, campaigns and AI: six disciplines forged into one system, built to carry your business from the first impression to lasting growth.
Fast, responsive websites designed in Figma and engineered with clean code, structured to grow with the business behind them. From a first sketch to a live site, one person is accountable for every detail.
The tools behind the work
From presentation sites to online shops, blogs, web apps and SaaS platforms: the stack is chosen to fit the project.
FigmaUI/UX design
PhotoshopImage design
IllustratorVector & icons
HTMLSemantic structure
CSSResponsive styling
JavaScriptInteraction
GSAPMotion
Three.js3D on the web
BootstrapLayout system
ReactWeb apps & SaaS
Node.jsServer runtime
npmPackages & builds
PythonBackend & automation
PHPBackend logic
WordPressBlogs & content sites- + moreStack chosen per project
Medusa / Website process
From first call to live site.
Phase 1 / 5
Discovery
We start with a conversation about your business, audience and goals. You leave with a clear scope, a sitemap draft and a written proposal.
Project management & collaboration
- Google Meet
- Notion
You receiveBrief & proposal
Phase 2 / 5
Structure
Pages, content flow and calls to action are laid out as wireframes before any colour is chosen, so the site works before it looks good.
UX architecture & content strategy
- Figma
- Notion
- Google Sheets
You receiveSitemap & wireframes
Phase 3 / 5
Design
The interface is designed in Figma for desktop and mobile. You review a clickable prototype and approve it before a line of code is written.
UI/UX & visual design
- Figma
- Photoshop
- Illustrator
You receiveFigma prototype
Phase 4 / 5
Build
Clean, responsive code on the platform that fits you best: hand-coded or WordPress. Speed, accessibility and SEO foundations are built in from the start.
Front-end development & CMS
- VS Code
- Git & GitHub
- HTML
- CSS
- JavaScript
- GSAP
- PHP
- WordPress
- + more, based on the project
You receiveWorking website
Phase 5 / 5
Launch & care
We test on real devices, connect your domain and go live. Afterwards the site stays maintained, measured and ready to grow with you.
Quality assurance, SEO & analytics
- Google Analytics 4
- SEO
- Google Workspace
You receiveLive site & support
Websites we have launched
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Meșterache (opens antoneta-safta.com in a new tab)
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Ecofin (opens antoneta-safta.com in a new tab)
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Mihaela Cengher (opens antoneta-safta.com in a new tab)
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Bianca Paraschiv Art (opens antoneta-safta.com in a new tab)
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Omniada Traduceri (opens antoneta-safta.com in a new tab)
- Maria Antoneta (opens antoneta-safta.com in a new tab)
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Dan Autocond (opens antoneta-safta.com in a new tab)
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Ava Industry Recycling (opens antoneta-safta.com in a new tab)
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Cosmin Raileanu (opens antoneta-safta.com in a new tab)
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Isolair Thermo (opens antoneta-safta.com in a new tab)
Visibility designed to compound. Technical foundations, content and measurement that keep gaining ground: every project starts with an audit and ends with numbers you can read, so you always know what is working and why.
Medusa / SEO process
From first audit to steady growth.
Phase 1 / 5
Audit
We start by reading your site the way a search engine does: technical health, indexing, speed and how you rank against the competitors who matter.
Technical audit & competitive analysis
- Google Search Console
- Ahrefs
- GA4
You receiveAudit report
Phase 2 / 5
Strategy
Keywords are grouped by what people actually want, then mapped to pages. You get a clear plan of what to fix, what to write and in which order.
Keyword research & search intent
- Ahrefs
- Google Search Console
- Google Sheets
You receiveKeyword map & roadmap
Phase 3 / 5
Optimise
Structure, titles, internal links, structured data and page speed are fixed so search engines can read, trust and rank every important page.
Technical & on-page SEO
- Google Search Console
- PageSpeed Insights
- Google Tag Manager
You receiveOptimised pages
Phase 4 / 5
Content & authority
New pages and articles answer real questions, and quality links give the site the authority to compete for the terms that bring customers.
Content & link building
- Ahrefs
- WordPress
- Google Workspace
You receivePublished content & links
Phase 5 / 5
Measure & grow
Rankings, traffic and conversions are tracked in one dashboard. Every month we read the numbers, report plainly and decide the next move.
Analytics & reporting
- GA4
- Looker Studio
- Google Search Console
- Ahrefs
You receiveMonthly report & next steps
Strategy transformed into impact. Google and Meta campaigns planned around real goals, measured from the first click and reported without jargon, so budget always moves toward what converts.
Medusa / Campaign process
From first goal to measurable return.
Phase 1 / 5
Goals & audit
We agree what a conversion is worth, then audit the account, the audience and the competition before a single euro is spent.
Account audit & goal setting
- Google Ads
- GA4
- Google Sheets
You receiveCampaign plan & budget
Phase 2 / 5
Tracking setup
Conversions are measured properly from day one: tags, events and account structure built so every result can be trusted.
Conversion tracking & setup
- Google Tag Manager
- GA4
- Google Ads
You receiveTracking & account structure
Phase 3 / 5
Creative & copy
Ads and landing pages are written and designed around one message each, with variations ready to test.
Ad creative & landing pages
- Figma
- Photoshop
- ChatGPT
You receiveAd creatives & landing copy
Phase 4 / 5
Launch & optimise
Campaigns go live on Google and Meta. Bids, audiences, keywords and creatives are tested and tuned every week.
Bidding, testing & optimisation
- Google Ads
- Meta Ads Manager
- GA4
You receiveLive campaigns
Phase 5 / 5
Report & scale
Results are reported plainly: spend, conversions and cost per result. Budget moves toward what is winning.
Reporting & budget scaling
- Looker Studio
- GA4
- Google Sheets
You receiveTransparent monthly report
- More value and more conversions from a scaled account.Full dashboard (opens in a new tab)
- $214,099+76.6%
- 1,056.9+88.4%
- 47.23%+209.9%
- $3,241+82.4%
- Transaction quality, not traffic volume, created the gain.Full dashboard (opens in a new tab)
- $11,883 → $14,061
- 5.61Aug 2026
- $2.19from $1.32
- More business value with almost the same media investment.Full dashboard (opens in a new tab)
- $5,529+29.0%
- 128.9+10.3%
- $57.37−6.6%
- $7,394+3.0%
- Far more patient actions at a much lower acquisition cost.Full dashboard (opens in a new tab)
- 382.7+148.8%
- 59.25%+114.2%
- $5.50−53.7%
- $2,104+15.3%
- Bolder investment produced disproportionately more conversions.Full dashboard (opens in a new tab)
- ≈18≈+800%
- 8.00%≈+288%
- $307−52.0%
- $5,533+332.4%
Intelligent systems built for what comes next. AI-assisted content and automated workflows that take the repetitive work off your team, while a person stays in charge of every important decision.
Medusa / Automation process
From manual routine to a working system.
Phase 1 / 5
Workflow audit
We map how work moves through your team and find the repetitive steps that cost the most time.
Process mapping & automation audit
- Notion
- Google Meet
- Google Sheets
You receiveAutomation map
Phase 2 / 5
System design
We choose the tools, data flow and level of human review, so the automation fits how your business actually works.
Solution architecture
- OpenAI API
- GoHighLevel
- Google Workspace
You receiveSolution blueprint
Phase 3 / 5
Build
Workflows, integrations and AI assistants are built and connected to the tools your team already uses.
Integrations & AI development
- Python
- Node.js
- OpenAI API
- GoHighLevel
You receiveWorking automations
Phase 4 / 5
Test & train
Everything is tested on real cases, outputs are checked by a person, and your team is shown how to use it.
Quality control & team onboarding
- Google Sheets
- Slack
- Notion
You receiveTested system & guide
Phase 5 / 5
Monitor & improve
We watch usage, errors and time saved, then refine prompts and flows so the system keeps getting better.
Monitoring & optimisation
- Looker Studio
- GA4
- Slack
You receiveUsage report & improvements
Clear, memorable design for print and screen. Business cards, brand materials and interface designs built on a strong hierarchy, and delivered as files that are ready to print or hand to a developer.
Medusa / Design process
From first brief to production-ready files.
Phase 1 / 5
Brief
We talk through the brand, the audience and where the design will live, and collect references so the direction is clear before anything is drawn.
Creative brief & moodboards
- Notion
- Google Meet
You receiveCreative brief
Phase 2 / 5
Concept
Two or three directions are sketched and laid out, so you can compare real options instead of guessing from words.
Concept & layout exploration
- Illustrator
- Figma
- Photoshop
You receiveDesign concepts
Phase 3 / 5
Design
The chosen concept is built carefully: typography, colour, spacing and hierarchy, applied consistently to every piece.
Typography, colour & hierarchy
- Illustrator
- Photoshop
- Figma
You receiveFinal design
Phase 4 / 5
Refine
We review together, adjust the details and test the design at real size, on screen and in print.
Revisions & detail work
- Figma
- Illustrator
- Notion
You receiveApproved design
Phase 5 / 5
Production files
Everything is exported correctly: print-ready files with bleed and crop marks, or components organised for development.
Print preparation & handoff
- Illustrator
- Photoshop
- Print-ready PDF
You receivePrint-ready files
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The Brand Identity section is being prepared. Until it is ready, tell us what you have in mind.
Talk about it
Stories made to connect. Content systems that make your brand recognisable on every platform: a visual identity for your feed, a calendar you can rely on and numbers that show what is working.
Medusa / Social media process
From brand review to a feed people follow.
Phase 1 / 5
Brand review
We read your brand, audience and current channels, then decide what to say, to whom and on which platform.
Content audit & social strategy
You receiveContent direction
Phase 2 / 5
Creative system
A family of layouts, typography and templates so that every post is recognisable at a glance, and easy to repeat.
Visual identity for social media
You receiveTemplate system
Phase 3 / 5
Production
Posts, carousels, stories and short videos are designed and written in batches around a monthly calendar.
Design, copywriting & short video
You receivePublishing-ready assets
Phase 4 / 5
Publishing
Content is scheduled at the right times across platforms, and comments and messages are answered in your brand voice.
Scheduling & community management
You receiveMonthly content calendar
Phase 5 / 5
Analyse & refine
Reach, engagement and follower growth are reviewed every month. What works is repeated, what does not is replaced.
Social analytics & reporting
You receiveMonthly performance report